Digital Marketing Specialist

Join an award-winning Tourism and Transport company

Drive our tourism digital marketing strategy

ASX200 global company


About the role

The Digital Marketing Specialist plays a key role within our marketing team leading our digital marketing strategy and channels to increase brand and product awareness, digital and social marketing conversions for our marine and tourism brands to meet business, customer experience and sales objectives.


Reporting to the South Australian Marketing Manager, the Digital Marketing Specialist is responsible for driving our digital marketing channels and initiatives, including developing, implementing, monitoring SeaLink SA’s websites, online content, social media platforms, search engine marketing, and electronic direct marketing campaigns.


About You

A confident and experienced digital marketing professional, you will have engaging writing and content creation skills and a flair for creativity. You will have clear knowledge and understanding of contemporary digital and social marketing trends, with an ability to engage various audiences to drive visitation to our digital channels and nurture customers through to conversion on SeaLink's products.


Being data-driven, you will be able to analyse and report on the performance of websites, social media and digital marketing channels and campaigns using Google Analytics, Facebook and other data sources to plan and implement effective marketing strategies.


To be Successful in this role you will need:

  • Degree in Marketing, Communications preferably with coursework in digital marketing (or equivalent)
  • Qualifications or experience in Media or Journalism (desirable)
  • 3+ years’ experience in a similar role (preferably in the travel industry or tourism)
  • Experience developing digital and social marketing plans and campaigns
  • Experience working with Content Management Systems (CMS)
  • Ability to create engaging content including written, imagery and video
  • Experience managing social media platforms including customer responses
  • Monitor and report on web traffic, interpret website analytics, conversions and goals, e-commence values and KPI’s
  • Ability to implement tags and pixels
  • Monthly reporting on digital marketing activities, including results of EDM campaigns
  • Assist with market research projects, including creating surveys
  • Superior accuracy and time management skills to manage competing priorities

If you are self-motivated, driven to deliver results, have a ‘can-do’ positive attitude, with the ability to work both autonomously and collaboratively with others we would like to hear from you.


About Us

SeaLink Marine and Tourism is part of the Kelsian Group - Australia’s largest integrated land and marine, tourism and public transport service provider with established international operations in London and Singapore.


With around 9000 employees, the Kelsian Group is one of Australia’s most experienced and diverse multi-modal transport businesses operating around 4000 buses, 120 ferries and 24 light rail vehicles, carrying over 207 million customers per year.


Our purpose is to be a world leader in delivering essential journeys through safe and intelligent transport solutions and create brilliant customer experiences.


To find out more information about SeaLink Marine and Tourism’s brands and products around Australia visit our Brilliant Travels website –


How to Apply


Click APPLY now and attach your cover letter and resume addressing the success factors required for this position and explain why you are the most suitable person for this role.


Applications close by 5pm on Friday 21 January 2022


We aim to provide meaningful and sustainable employment opportunities that are free from barriers, support and celebrate the diverse talents of our team members, improve awareness of the value of diversity and inclusion across our organisation, and enable our leaders to champion diversity and inclusion. 

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